The currency is you

Google/Maps/Gmail

full name, present, past and future location, gender, phone number, email, email inbox, favourite porn, video & songs, what ads you click on, IP address, your voice, past searches (which might reveal any health, legal and private issues), any external website you visit which uses a social plugin, preferred language, devices you own

Facebook

full name, present and past location, birthday, gender, place of birth, phone number, current and previous employment, address, email, website, religious views, sexual preferences, political views, friends, relationships, family, invited, attended and future events, favourite books, TV shows, movies and personalities, languages you speak, hobbies, photos, videos, wall posts, private messages, groups, current mood, IP address, everything you do on their webpage (including who and what you like, who you have unfriended, who has unfriended you, who you stalk, how often you are online, devices you own, people you meet frequently in real life, ads you click on), any external website you visit which uses a social plugin, preferred language

Twitter

name, email, country of residence, preferred language, phone number, website, posts, followers, who you follow, private messages, favourited tweets, who you blocked and who blocked you, IP address, any external website you visit which uses a social plugin, devices you own

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